Is your team ready for synthetic users?
Vendors claim 85–95% accuracy. Academic studies too. Can you get there?
Seven questions, three minutes.
You'll get a readiness score, a verdict, and the one use case you're actually ready to experiment with — or a clear "not yet, and here's the cheap fix."
A resource by Caitlin Sullivan and AI Customer Research
Where should we send your full scorecard?
Enter your email to unlock it. You'll see your readiness score, your verdict, what's holding you back, and the exact steps to fix it — plus the emailed version with the full use-case matrix, and the newsletter where this research gets updated as new studies land.
Your role
Your email
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You're also signing up for the AI Customer Research newsletter — where you'll learn what synthetic users can and can't do, and how to use them well. Free, twice a month.
Readiness score
Improving your odds
The type to experiment with
Your first experiment
Want the full picture first?
Before you run your first experiment, get the research behind these results — what the studies actually found, where the accuracy claims come from, and what holds up.
Read the primer →Screenshot this and send it to whoever's talking about synthetic users on your team
Caitlin Sullivan